Machine Learning & Artificial Intelligence

What Is Personalized Pricing? How AI Surveillance Sets Your Individual Price

Imagine you and your neighbor are both browsing for the same pair of noise-canceling headphones at the exact same time. You might assume you would both see the same price tag, but in the modern digital economy, that is rarely the case. The price you see is increasingly custom-tailored to you, moving away from a 150-year-old tradition of fixed price tags that once defined the American shopping experience.