Marketing
How to Build and Name Effective Subscription Tiers to Grow Your Business
Trying to fit every customer into a single pricing plan is a bit like selling one size of shoe and hoping nobody has wide feet. While a fixed price is simple, it often leaves money on the table by ignoring the different needs and budgets of your audience. Whether you are running a small membership site or a growing software company, you need a way to serve both the casual user and the power player without losing either one.